First ASIC Verified Shrimp Enters US Market

Bali, Indonesia — The first shrimp verified by the Asian Seafood Improvement Collaborative (ASIC) is hitting US markets. True Food Kitchen is one of the first US buyers to initiate an ASIC partnership to source whiteleg shrimp from Thailand from ASIC Shrimp Level 1 verified farms, which are equivalent to a Monterey Bay Aquarium Seafood Watch®️ program “Good Alternative” recommendation.

“Environmental and social well-being are closely linked. ASIC shrimp reflects that relationship between livelihoods and sustainability,” says Wendy Norden, Seafood Watch Science Director.

At a time when the seafood industry is fraught with negative headlines, ASIC approaches shrimp aquaculture improvement differently than most by fostering improvement with the farmers and stakeholders themselves. As a result, ASIC farms and processors are providing environmentally and socially responsible shrimp with fully traceable supply chains.

“ASIC is the first improvement program that’s built by stakeholders from the Southeast Asian region, which fosters greater change and stewardship,” said Rosanna Contreras, ASIC Chair.

Shrimp is one of America’s favorite seafood products with the majority of shrimp found in US markets imported from farms overseas. Roxanne Nanninga, Sustainability Director, Thai Union North America stated, “We are excited to be bringing the first ASIC shrimp to the US market. We plan to continue to grow and develop the farms taking part in this innovative program.”

True Food Kitchen, known for its health-driven menu items, prides itself on offering high quality, sustainably sourced ingredients.

As a growing business, flavor and consistency are paramount for True Food Kitchen. “ASIC shrimp checks all of the boxes for our priorities,” stated Taylor Domet, Director of Culinary Standards at True Food Kitchen.

In the coming year, ASIC plans to organize visits to their farms in Southeast Asia for engaged buyers and chefs to further educate on the importance of sourcing ingredients from responsible supply chains.

“The industry has been turning a blind eye to shrimp aquaculture for too long. ASIC is a groundbreaking initiative that is leading the way to revolutionize shrimp aquaculture and we’re thrilled to be a part of it,” Domet stated.

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